What started as a simple sticker concept quickly became an opportunity to expand Manchester Storm’s identity. The goal was to create bold, versatile designs that go beyond merch, helping to build a more dynamic and adaptable brand. By introducing fresh visual elements, this approach strengthens the team’s presence both on and off the ice, giving fans more ways to show their Storm pride.

A key part of this evolution is the reimagined Lightning Jack. Now with a fresh, modernized look, he brings new energy to the brand while remaining true to the club’s identity. Designed in a bold, adaptable format, he has the potential to be used across merchandise, marketing materials, social media, and in-game visuals, making him a more engaging and recognizable part of Manchester Storm’s branding.

With the tagline “Lightning Jack has got your back,” he becomes more than just a mascot—he’s a symbol of the club’s spirit, strength, and connection with its fans. His presence creates opportunities for storytelling, fan engagement, and brand consistency across different touchpoints. This evolution of Manchester Storm’s identity ensures the brand remains exciting, relevant, and ready to grow.